Most posters are only seen from a distance and for a brief time. Your design must be attractive to viewers from a variety of other designs. They also need to quickly grasp the important information. These are some tips to ensure a successful production.
1. Design for output
It is crucial to know how your design will be used, what substrate you want, and where it will be placed. If handbills are made from the same design, this will help create a successful project.
2. Consider visual hierarchy
Visual hierarchy refers to the arrangement of elements in a way that suggests importance. The objects with the highest contrast to their surroundings almost always get noticed first. You can create hierarchy in your design by changing the relative sizes of objects, their color use and typographic hierarchy.
Relative Size: One of the best ways to increase an object’s visual importance is by enlarging it. Reducing the size of an object can make it less visible and de-emphasize. It is important to balance. Too many elements can make them difficult to read, while too few can make them seem overwhelming. Additionally, too many objects of the same size can compete for attention and render the design ineffective.
Color – A consistent, cohesive color palette should be a priority. Splashes of color can help draw attention to important information. High-impact colors such as yellow and red or contrasting colors such as blue and orange can help grab attention and prioritize information. Design should also consider temperature, saturation, value, and value. Typography hierarchy Title, subtitle and body copy should be arranged by size. Your title should be the most dominant and commanding type of any type. The subtitle should be shorter but still related to the title. The body copy should also be smaller but not too small to make it difficult to read.
3. Legibility at a distance
Your where, when, and should be clear and easily read. It is a great way of checking legibility by printing a proof at full size and examining it at the distance your audience will read it.
4. Eye directed
Our ‘condition’ is to start at the top of a page, scroll down to the right, then go back to the left. Then we continue to follow the pattern down the page. Your poster should be read in the same way as a book. This will help you control its impact.
5. Take into account typography
Your design can be made or broken by knowing when to use bold flourishes and modern sans-serifs. It is vital to use the right type styles for your project. Choosing type that is easily readable for the event or venue can help increase traffic and sales. It is a good idea to limit yourself to just two or three fonts.
6. Use one large visual
For posters, large images that are dominant and prominent are ideal. You can create a focal point by using single item illustrations, cropped photos and large display typefaces.
7. Wait a day
Even though deadlines are often tight, it is worth letting your design rest for at least one day before you send it to the printer or client. This is a great way to improve the design and catch typos or errors.
8. Make sure you verify your facts
The where, when, and are the most important elements in a poster. It is possible to send your printer incorrect information if you mix up something such as the dates for an event . This can add cost to your project and delay completion. It can also look bad to clients.
Check the calendar and verify the times. Also, confirm the address. Before proceeding, let the client know if there is a conflict.
