When creating a brochure for business, you will need to decide what type of fold is best suited to your goals.
It can be hard to choose the best brochure fold for your audience and information when there are so many options. There are many options to choose from when it comes to the folds of a business brochure. Each has its own advantages.
Here are some of the most common options.
Brochures in single-fold format
This simple but professional business brochure folding option is hard to ignore if you’re looking for a quick and easy way to fold your brochure.
Single-folded brochures are also known as bi-folded brochures or half-folded brochures. It’s still a popular choice, regardless of how you refer to it.
This fold is a good choice when you want to convey specific information about a service or product. This fold is especially useful if you have a well-informed audience.
It’s also a very simple design, making it an excellent option for those who use online design tools like our Canva.
Single-folded brochures can be a good choice for:
You only have a limited amount of information you can communicate
You are not hiring a professional designer
You want to direct readers to a website, or to another additional resource.
Tri-fold brochures
Business-to-business situations (B2B), such as in the case of tri-fold brochures, are common. The name is a little misleading, even though the fold itself is very popular. The brochures have only two folds which divide the brochure into three sections – hence the ‘tri.’
Double folding can also be done in a C or Z fold.
Tri-fold brochures have six sections and are often printed double-sided. This gives them plenty of space for content, as well as a variety of layout options. They are ideal for explaining a large project or introducing a new concept.
With six sections you could include four detailed points, one per “page”, and still leave room for the cover image and contact page.
Trifold brochures can be a good choice for:
You are distributing your product to customers who know little about your business
You want to take your reader on a trip
You would like to add extra information such as maps, biographies, or lists
You are creating a reference material that is information-heavy
Folding brochures
The accordion is a less common fold, but it is an excellent option in certain situations. The accordion fold has four sections and three folds (or eight if printing both sides).
You can give your readers the option of laying out the brochure completely flat without changing the order in which the information is presented. Maps are always printed in this manner.
A brochure with an accordion fold is the perfect choice for:
You are creating a map, or a similar resource
You are explaining a procedure in detail
You are creating a step by step guide
You are designing a resource for a refrigerator or bulletin board
How do I select a brochure folding option
Decide how many sections your brochure needs. Decide how you want your audience to view the brochure.
As we mentioned above, accordion-folded maps are the best option for making small announcements.
When choosing the fold of your brochure, consider the journey that you want to take your audience on.
Our 6 Element to Create a Brilliant Brochure should help you get started.
What are the available sizes of brochures
Our brochures are available in the following sizes.
A4 Brochures
A5 Brochures
A6 Brochures
DL Brochures
