Why labels and stickers are essential on your packaging
Stickers are not the same as labels because they serve different purposes.
However, they share some similarities that go beyond their sticky nature. Packaging, stickers, and labels enhance your product’s look, function, and rememberability.
What is the difference between labels and stickers
Labels and stickers serve the same purpose.
Stickers are used primarily for marketing and promotion. Stickers don’t have to provide additional product information, just an incentive to purchase them.
Labels are not typically used to promote products (though this is possible). Labels for packaged products will include information such as where the product is from, what it can be used for, and when it was manufactured.
Why must you use a combination sticker and label on your package
Promote your business
Stickers can stick to the consumer wherever they are, depending on how they’re attached. Stickers are a great way to advertise to consumers who don’t know about your brand. They also help you stay in front of their minds if they do.
Create a positive customer experience
Stickers and labels are used by businesses to give their products a unique look. There are five steps to create an unforgettable unboxing experience. Stickers and labels are crucial elements of successful packaging.
Boxes are nothing without labels and stickers. Tags and stickers on your packaging can create a positive experience for customers by:
You can show them the place where your product is made
Teach them how to open their products the easiest way possible
If you want to give them more ideas or teach them how to use it, suggest other ways.
Reinforce your brand slogan with a curated sticker or label design.
Labels and stickers that create a positive customer experience will increase the likelihood of a returning customer. A customer interested in shopping with you again may want to know more about your company. Labels on packaging can show:
Your business address
Find your website
Your contact number
Review products and leave feedback by clicking on the link
You may also offer similar products
You can use these stickers and labels to customize your packaging
QR codes
Use QR codes to encourage your customers to return for more. A QR code can be easily scanned on a label by a phone to take you to:
Your contact us page
Google Reviews
Call your number using this link
Depending on your end purpose, you can print the QR code on a label or sticker.
Stickers and labels in different shapes
Stickers and labels are available in various sizes and shapes, not just the standard business card size and shape. Round corners, custom-cut designs, and circles can help you stand out.
Check out different shapes and sizes to create a package that reflects your brand and product.
Brighten up your packaging by adding patterns and colors
You can be creative when choosing colors that match your business’s brand.
You can opt for an evident sticker if you sell bottled products or like minimalist designs.
Who doesn’t love a freebie? You can also hide some stickers inside your packaging. Stickers are in various sizes and shapes, perfect for several familiar places.
Laptops
Bikes
Windows
Seal products with style and added durability
The packaging tape is a great idea (and very practical), but it can be a little boring. Stickers can add a little extra flavor to your packaging. These stickers are durable and colorful, adding a new dimension to unboxing.
You can use printed stickers to say anything you like, even if it’s just your logo or brand name.
“Open me!”
Great things inside
What are you waiting for?
You’ve been waiting for me.
Stickers and labels can hold packaging in place when traveling using ribbons or strings.
Your packaging is a mystery to post handlers, who need to know what’s in it. Labels and stickers should be placed outside boxes to let people know what’s inside.
This product should not be bent
The package should remain in this position
This product should not be shaken
The box is fragile. Please handle it with care.
Create a package with stickers and labels
Contact us or visit a Snap center near you if you want custom-designed labels and stickers for your packaging or to sell as business merchandise. We can assist you with the following:
Printing labels and stickers in various shapes
Create and print sticker and label designs in vibrant colors
Creating the perfect sticker and label combination that is consistent with your brand
Contact your local Snap Centre for a free label and sticker printing quote.
For more information on creating unboxings with WOW, check out our resources. Our blogs contain the latest information about creating printed products to delight customers.
