Want to create a marketing campaign that is both cost-effective and effective? Print Postcards are an excellent choice for small and medium businesses.
Why are postcards such a good business tool
Since the first tourists sent a postcard with a picture of a holiday and wrote, “Wish you were there! The news and invitations in these door-to-door, personalized messages have hooked postcard recipients.
They’ve been affecting business customers for almost as long.
It would help if you considered sending postcards to your loyal and potential customers for seven reasons.
You’re a versatile star in sales
With so many postcard sizes, you can use this marketing tool for almost anything. Using an attractive image and carefully crafted words, you can use a postcard to promote your business or product.
Business Brand
special offer voucher
Event or Celebration
Store opening
product launch
Hotel, bar, or restaurant
Digital campaign (offline campaigns and online campaigns work well together).
More.
They can also be used to:
Mailers
Coupons and vouchers
handouts
Display leaflets for counters and tables.
They are unique in an internet-obsessed society
It can be challenging to get people’s attention on the internet. Print ads are more effective than online advertisements, according to several studies.
It’s more than just that.
We feel exceptional when we receive a card with a personal message or are given one.
There is scientific proof that seeing, touching, and smelling printed pieces can make us feel better. It seduces us with its scents and textures.
It is difficult to capture these emotional triggers with a single online marketing strategy.
Combining Web Marketing with postcards and print tools is one of the best strategies for small to medium businesses.
Postcards are read, acted upon, and kept by almost everyone
We love postcards and keep them in our possession for a very long time. Woolcott Research discovered that:
98 % of recipients look at the information on postcards
76% of respondents take up offers
84% visit websites mentioned
69% of people keep their cards for longer than a week.
The cost of the product is low, but its reach is high
Even in full-color glory, postcards are small pieces of paper or cardboard that can be printed easily and do not require folding. This makes them very affordable. You can then run more campaigns to reach customers and remain at the forefront of their minds.
The sky is the limit regarding how many people will receive your fantastic offer.
Unleash your creative beast
Print postcards are a graphic designer’s fantasy because they are free of preconceived notions about how they should appear or behave.
You can use beautiful photography, visuals, logos, animations, artwork, text, raised surfaces, text, and more. They can also use a serious tone or any other appropriate tone.
A print postcard is a great way to enhance any marketing campaign.
Easy to track and test results
It can take time to determine the success of some marketing campaigns or how many people respond. Print postcards have a double benefit.
Test different cards and tweak the messages to see what works.
Track the effectiveness of a campaign by adding unique details such as landing pages, coupons, and QR codes.
Print and post in minutes
Printing postcards is a great marketing tool, especially for campaigns that are last minute. Designing and printing postcards is quick unless you have a complex project.
In today’s highly competitive market, gaining new business is often the difference.
Print postcards can be a great way to promote your business, whether planning a campaign or putting off a promotion because of a lack of time, money, or creativity.
