Print assets will help you to improve your networking skills and create stronger business relationships. Here are seven ways to use printed materials to stand out and impact your business contacts.
Business cards can make a significant impact
You never know where you will meet a potential business partner. When you meet a new business contact, you want to avoid having your mobile number and email address scrawling on a crumbled Post-It Note. It’s essential always to have business cards handy. Make sure yours are professionally printed with vibrant colors, textures, and premium weight stock.
Send a physical note of thanks
A thoughtful Thank-you Note can help you stand out in their overcrowded email inbox. You must go beyond clicking “send” on an email to express your gratitude. Printing your thank-you cards with your brand front and center will likely increase brand awareness.
Direct mail is a great way to get personal
The advent of variable data printing (VDP), a technology that allows for direct mailing, has revolutionized the industry. VDP allows you to send personalized invitations and marketing materials to help build business relationships. QR codes can be included on printed invitations that direct recipients to a website RSVP form or other information.
Clients appreciate when you show them that you are aware of their needs
The personalization of printed catalogs is changing the way businesses think about them. Sending a personalized record to your key clients allows you to tailor the product offering to their needs and show them they are not just another client. It shows that you care about your clients and try to understand what they need and want from your business.
Present your work in a unique way
You can create great presentations using various software, but a print document will help keep your name in their mind long after you’ve left their office. You can add a professional touch to your next presentation with a flip book or go the extra mile and create a saddle-stitched book.
Thank you with a gift branded with your company’s logo
In recent years, promotional products have evolved. Send your contacts a gift with your logo to thank them or welcome them into your network. A branded mouse pad, USB stick, pen, or mug on their desk will help them stay in their mind longer.
Seal the deal by buying a book
Why take it a step further and create a coffee table book you can give to your contacts in business? You could use it to tell the story about your business, give advice and share insights, or present a collection of beautiful photos related to your industry. This can add an air of luxury or authority to your brand.
Printing materials are a great way to show that you value your business relationships and will go the extra mile.
