Pantone’s Colour of the Year is one of the most anticipated color trends in the design industry. The colors are PANTONE 15-0647 Illuminating and 17-5104 Ultimate Gray. The Illuminating color is a warm and bright shade of yellow, while the grey color is firmer and more reliable. These colors are complementary but independent; together, they represent unity and mutual assistance. These colors will have the same impact on 2021 as their predecessors. How can you incorporate these colors into your design in 2021?
Pantone’s legacy
Pantone, which developed its unique color-matching systems in 1963, has led the global print, color, and trend forecasting industries. The Pantone Matching System, or PMS for short, is a system that categorizes colors using complex code to simplify production and communication between designers and printers. This ensures that color results are consistent, no matter where the products are printed.
The Pantone Colour of the Year
Pantone’s Colour Institute releases a color of the year every 20 years. This is chosen by a group of secret representatives from around the globe. Pantone’s forecasters use their extensive process to observe and analyze relevant global social and color trends. It takes about nine months to decide on the color, and then it dominates various global industries, from marketing to fashion, product, and interior design.
Ultimate Gray and Illuminating Yellow
Leatrice Eiseman, Executive Director of the Pantone Colour Institute, states that grey and yellow together “expresses an expression of positivity supported with fortitude.” This color combination is both warm and positive but also practical and solid. “We need to be encouraged and lifted; this is vital to the human spirit.”
How “Ultimate Grey” and “Illuminating” can revitalize your campaigns
The Pantone Colour of the Year is a temporary color, so it may not be suitable for a major rebranding scheme. It can enhance your marketing materials and make them ‘pop’ in future campaigns. Whether used as a feature color or bold accents on your marketing materials, grey and yellow add a youthful and balanced touch.
Due to the widespread publicity surrounding Pantone’s Colour of the Year, many consumers associate these colors with positive things. Your marketing campaign can gain traction, and you may even influence purchasing decisions. There’s also a hashtag on social media (#pantone2021) that can increase the online exposure of your campaign.
It can be a great way to improve your company’s perception of the design world. This shows your audience that you are flexible and have your finger on time. Why not give it a try now?
