This corporate sponsorship process can be complex, but the proposal matters most. This document explains to sponsors what they can do to leverage your support, whether it is an event, campaign, program, or initiative, to achieve their business goals. Putting that into a single proposal requires nuanced communication and research.
What you should do before writing a corporate sponsorship proposal
You need to do your homework before you draft a corporate sponsorship proposition. This means you must know what you can offer sponsors and the target audience. You also need to understand the specific outcomes and value the sponsor will receive.
It’s now time to contact and research the most compatible sponsors. It’s important to understand their company, their marketing goals, and how valuable your sponsorship is to them. After the backend work is done, it’s time to start writing.
Here are six elements that make a successful corporate sponsorship proposal.
Define sponsorship opportunities
Use this space to summarize the sponsor’s benefits and outcomes.
What is your business?
What is the scope of this opportunity?
What is in it for sponsors? (Most important)
Outline your marketing objectives
You can share any marketing goals you have set for the sponsor.
This event will increase your sales by 5% at the end of the fiscal year
Your social media platform will gain at least 10,000 new followers as a result of sponsorship
Partnering with us will encourage distributors to stock up on your product
Explain success metrics
You can suggest marketing goals, but your sponsor will also want to know what you plan to do to measure the success. You can, for example:
We will compare the direct sales numbers month-to-month with our forecasted objectives
We will conduct an exit survey with 500 attendees at the event to measure brand awareness
Social media tools will be used to track any noticeable changes in positive feedback across all your social platforms
Show the value of the sponsor.
Bottom line: The sponsor wants to know how it will benefit them. You already know their needs if you have done your due diligence. Use this section to provide the details. You can use the following example:
Sponsorship will increase your profitability at the end of the year.
Social media will help you build stronger relationships with your fans, which will lead to more conversions and repeat purchases.
You can use your additional profit to expand your business or invest in new markets.
Terms and Conditions
You must include the investment amount in your corporate sponsorship proposal. The T&Cs should include the following:
Sponsorship proposal timeframe
The cost per option is calculated accordingly if there are several sponsorship levels.
You can pay 50% up front and the rest in six monthly installments.
Information about your insurance, including details of your public liability coverage
Special conditions apply to the transaction
Call to Action
Make it difficult for the sponsor not to accept your proposal.
Thank them for taking the time to listen to your proposal and talking to you initially.
Offer them the chance to meet personally if they wish to discuss the proposal or have any questions.
Include your full contact information, including your phone number, email address, website, social media, and physical address, if applicable.
It’s now time to send your corporate sponsorship proposal. This can be done via email, or you could add some flair to your approach by adding corporate print solutions. After the product is delivered, you should wait a few days before contacting the sponsor for feedback.
