How do you make a successful sticker, decal, or label? There’s more than meets the eye regarding sticker printing and design. Here are some tips on how to get the perfect sticker.
Stickers with a purpose
Your sticker’s objective will help you choose the right type of sticker for your application. Knowing your goal will help you create stickers and choose the best sticker for your application.
Ensure that your stickers are consistent with the rest of your branding
It may seem obvious, but ensuring that your stickers are professional is essential. Stickers should feature your brand’s logo, font, colors, and personality. You can use a die-cut sticker that reflects your brand’s character if you think it’s funky. Our team of designers can help you create your sticker design and brand if needed.
Consider the size and shape when choosing your stickers
Choose from standard shapes like squares, circles, rectangles, etc., or create your unique profile. A unique shape may cost more if you want to make a statement and match your brand. Also, consider the size. If you want a sticker on a box, for example, what size is the box? Be sure that the sticker is not dwarfed by packaging. If you’re giving away stickers with your brand in your store, make sure they are small enough for a handbag or shopping bag. Your sticker’s size, shape, and print method can be determined by knowing where it will be placed.
Simple stickers work best
A sticker that is crammed full of text will look cluttered. The design of a sticker should be eye-catching and straightforward. Stickers are usually only briefly visible, so avoiding a lengthy text message is essential. The text should be used sparingly, and the focus should be on visuals and color. Text on stickers is often seen from a distance, so it should be bold. People will only bother to read if it is easy. Only fill up some of the space with your design. Leave some blank areas. You may include a connecting element, such as a website address, e-mail address, or a QR code.
Focus on the technical details
If you’re designing your sticker, you should leave 5mm of bleed on the edges. This will ensure that the design is kept on. The artwork should be in CMYK and not RGB; otherwise, the print may look different from the design you see on your computer. Last but not least, consider how sticky your sticker should be. You want your first impression of your brand to be something other than a customer frustrated by the difficulty of removing your sticker. Our SNAP team can take care of all the technical aspects for you.
Talk to your local SNAP Centre about the points above, and you will be able to get the sticker that best meets your needs. Our team is here to turn your ideas into perfect stickers for the job. Browse our Sticker eBook to get some inspiration.
