Nobody wants to create a poster that is average and never seen again. What’s the purpose? Making a sign with a wow factor is challenging if you aren’t a graphic artist.
Most effective posters have a few characteristics in common. It’s not just about a specific layout or design. It’s also about the factors considered before the first element is placed on the page.
It is impossible to choose the best way to create a poster. There are a few steps that you can follow, and we will reveal them to you right now.
Identify your target audience, goals, and how you plan to use the poster
Understanding who, what, and how your design is the first step to good design, and it applies not only to posters but also to other designs. This means:
What is the intended audience of your poster?
What is the goal?
What will you do with the sign, and where?
You’re on the right track if you can answer these questions quickly. You can start by thinking about the answers.
Visual elements
It would help to consider many visual aspects when designing your posters, including the fonts, images, colors, and graphics. You should pay attention to:
Use different fonts and sizes for your poster to add interest.
Use high-resolution graphics in your posters – the bigger your printed sign, the more important this is.
Adopting color psychology principles for advertising is a good idea, but don’t let it affect your brand. More on this later.
Select your visual elements carefully, and ensure they enhance your design instead of detracting from it.
Use white space
What is the best way to design a poster? Isn’t. The design itself can be as important as the content. You need to allow each element the space it needs to shine.
You can make it challenging to understand the message of your poster if you overcrowd it with elements. It could be more pleasing to look at.
You can still use elements that overlap or underlays. But it would help if you thought about the placement of each component. Space can be used to highlight the central message of the page.
Stay on Brand
Incorporating the company’s brand into the poster’s design is essential.
It’s a good thing if you have brand guidelines! Follow your brand guidelines by using the correct logo, fonts, and colors. It’s not impossible, but it is more difficult if you don’t. Knowing what the brand represents and using colors complementary to the logo is a good idea.
The brand is all about the bigger picture. Even though a simple piece of collateral, such as a poster design, may seem unimportant to some, everything you do can affect the entire brand experience.
You must stay within the standard of your brand to maintain your customers’ trust and the relationship you have built with them.
Remember your call to Action
Most effective posters include a call-to-action: a statement that tells people what they should do after viewing your sign. Do you want people to book a room? Send an inquiry? Attend an event?
No matter what your poster’s goal is, remember the call to Action. It should be large enough to attract attention and be supported by the rest of the sign.
Printing requirements should be considered when designing
It’s easy to be distracted by the screen when figuring out how to create a digital poster for printing. Remember how your design will look when printed!
What kind of material or cardstock will you be using for your poster? It will depend on whether it will be displayed indoors or outdoors. Check out our posters page to see your options. We offer A3 flyers with various paperweights if you want a cheaper stock.
You can use fancy techniques such as UV printing or foiling to make your product look premium. If so, contact a Snap Centre near you or fill out an online form to describe what you want.
You also need to know the size. When exporting the design, do you need to include trim marks and bleed lines?
You want to avoid discovering at the printing stage that you have to make significant changes to your design to print it. Consider these things early to save yourself time and frustration.
Using SNAP is the best way to create a poster
We’ve made creating effective posters online so simple. You can use our designers or send us your design or the templates that are customizable in Canva.
What’s the best part? We’ll print your design and have it ready for you to pick up at one of the 132 SNAP centers around Australia or to be sent to you. You can count on our more than 120 years of experience in the print industry to deliver.
