One advantage of print materials over digital is the ability to create an emotional connection via touch. Touching something is a way to build a deeper relationship with the brand you represent. This can be done through business cards, flyers, catalogs, personal letters, and custom stationery.
A good print design can only fulfill its purpose if it has a high-quality design that matches and complements the company’s personality. It is part of every designer’s job, but generating new ideas for engaging an audience can be challenging. Here are 20 graphic designs to help you with your next print project.
Incorporate unique shapes
Design can be made or broken by shape. The brand is memorable because of its unique shape. Steve Wolf has created Cleverly’s iconic profile.
Information should be easy to find
If a brief requires you to create a design and the content is very heavy, it is essential first to read everything. Understanding the key elements will help you create a visual hierarchy. This brochure design by Indonesian graphic designer Mughikrish uses a grid to create a layout that considers margin, line spacing, scaling, and character and paragraph styles.
Showcase products in unique ways
You can keep the brand personality front of mind by selling your product through images and illustrations. This is similar to this unique menu design by Mrmrnj. 2018 is all about high-resolution photos and custom illustrations. These elements can be used to experiment with scale, color, texture, and so on.
Think about the tactile elements of your piece
To add fun to your design, play with the physical attributes. Consider paper options, shapes, colors, and any optional extras like embossing when designing. You can be creative. Sanrell uses embossment to create depth in their print card designs. These excellent print design examples play with tactile elements.
Focus on the most critical information
It all comes down to designing a visual hierarchy. Identify and understand the essential elements of the design. Design and Development accentuate juice’s product attributes while adding movement, energy, and fun to the juice bar menu. The menu design uses the yellow splash graphic to emphasize the company name by placing the logo on a white background.
Simplicity is the key to success
Sometimes clients prefer simplicity. This doesn’t mean that your design has to be boring. Play with some elements like embossment or scaling of type. Michal Kubalczyk’s design is very clever. His preliminary design breaks all conventions using black and lots of white space. The elements are placed on one side, each at the corner.
Balance it
The balance refers to the placement of elements. Each element must have a visual value, and everything must be stable with an inheritable order. Matthew Orman’s combination of the subtle, dark grey tones and the solid yellow hue naturally makes his design’s yellow element feel heavier.
Retouch photos sparingly
Photoshop can be used to create specific visual effects in your print design. Be careful not to overdo it. Exaggerating your photo can make it look smooth and natural. Peak 10, a design by Company Folders, uses a subtle approach to place a mountain scene against a solid background. These high-resolution stock images are free and can help you create a successful design and avoid boredom.
It is better to have less than you think
While 2018 is all about being experimental 2018, minimalism is still a popular style choice for many clients as it has become a timeless style.
This bread product design is simple and direct. The designer kept the color palette to only two green colors and used typography and a tree shape to communicate the company’s products. This quality of design requires patience.
Use vivid photography
They say that a picture is worth a thousand pictures. Oilegak used high-quality close-up photos of the company’s products and picturesque scenery to create a relaxing and engaging atmosphere.
You can play with negative space
Negative space refers to the area where the design has no content. Some print designs can have rich content. To separate visual elements, create negative plays. To create negative space, Plimsoll Line uses elements from the logo. This effect allows your eyes to flow easily from one side of the logo to the next.
To create interest, use angles
Your design should use diagonal lines to convey a sense of motion and dynamic. Attila placed many elements, including all the text, at an angle to create a unique and unusual atmosphere for this poster.
Inspire your audience with creative ways
Always take advantage of creative opportunities whenever possible. Culine Naude used bold shapes and hyphens to create the poster above. She also played with line heights and alignments.
Use unique methods to highlight text
Andrew Littmann created the stationery above by scaling, cutting, and coloring the typeface. To bring out the brand’s value proposition, Littmann uses different types of elements. He interprets “unparalleled” in his design. He creates beautiful and harmonious stationery using this unique approach.
Keep a sense of humor
Quirky, plant business card design. Have fun with your design. Clients may not have any rules and be open to your ideas. Jamie Wieck, Endo’s business card designer for make it Grow’, offers humor and a sense of humor.
Use typography as a design element
Typography is another visual element you can explore. The only optical component of this design is typography. However, the distinct text hierarchy makes it clear that typography is the only visual component. Do you need more fonts? These 50 fonts are available to you.
To maintain consistency, repeat elements
A company will give you a brief. Your design should reflect the brand’s personality. Jacob Waites’ design, which uses six colors and repeats the same elements, reflects the brand’s values.
To maintain consistency, repeat elements
Your design should be harmonious, combining all visual elements such as typefaces, spacing, color, imagery, and lines. This is an example of balance in the food menu design. The text side is sparse and minimal to make it easy for the reader to read the text. The opposite side features a high-resolution image that shows various colors and shapes. This adds contrast to the overall design of the menu.
How to make your design look more expensive
Add foil stamping to your print design to give it a touch of luxury. Before you go too far, make sure to check the printing budget of your client. Amber Assay’s design is simple but elegant, thanks to the use of gold foil.
