You can see the world around you and be in touch with print design anytime. Information can come in many forms. It could be on the back of your cereal box or in the packaging of your cupboards. Or on billboards and bus shelter signs you pass on your commute to work. The graphics on the outside cup holding your double latte. And the numbers printed on your car’s speedometer dial. Information can be communicated through the numbers on buttons in elevators, signage in stores, or the humorous graphics on your friend’s T-shirt. Many items in your daily life contain information. All of these items are created by someone.
Communication design, also known as graphic design or graphic design, is the process of using images and messages to communicate information to a target audience. This textbook will cover the many steps involved in creating, printing, and distributing physical products that people use daily. Design is just one step. When designing a new design, it is crucial to consider the entire production process. Modern graphic design is done on computers using Adobe Suite of Products. However, ideas and concepts can be transferred to other devices. For example, the pictures must be created in the computer software to create store signage. Then, they can move to the image (also known as printing). This covers a wide range of disciplines. We have invited a select group of experts to write chapters in this textbook. Our goal is to focus on the design process’s different aspects, production, and creation.
Each chapter starts with a list containing Learning Objectives. Then, the chapter ends with exercises and a summary page with suggested readings. Key terms are highlighted in bold throughout the book and listed again in the Glossary.
begins with some history. We can learn from the past and be inspired by them. Graphic design has a rich and varied heritage. Inspirations come from many schools and movements like Dade, Bauhaus, and Dade. Other influences can still be seen in today’s designs.
Today, we live in an age when the computer has influenced the generation of Post Modernism. Is this a new era? Is this a new era? Are modern-day designs retelling the same tropes we’ve seen for hundreds of centuries?
Continues with a discussion of the design process. Contrary to popular TV shows and movies that show advertising executives stricken with quick, valuable, and bold ideas, design strategies rarely emerge from such an instantaneous outburst. Specific strategies guide the design process. To begin any piece of communication design, it is necessary to do extensive research. This is done before any layout, or graphic design software can be opened on a computer. Designing is a method of solving problems. A system is designed to convey a specific message. Design is the process of breaking down a problem into different creative activities. The first step is to explore what needs to be done. The problem is often analysed and defined in detail. To generate as many ideas as possible, the idea phase involves brainstorming and creativity. These ideas are then evaluated for their impact on the target audience and effectiveness in communicating the desired message. All of this information is then combined into an acceptable solution. Designers immediately get their ideas done; they have a process to get them done.
Outlines the essential design elements for practical graphic layout. When designing a structure, the designer must not just “throw” all the information onto a page. Creating an attractive and easily readable layout requires a lot of skills. We will discuss grids in all their forms. This includes the ITS grid, golden ratio, and no grid strategies. Space is an essential design element. Different items may require more or less space to be effective. We also discuss the page’s density or “colour” of type. Many typographic conventions can be used to make the most of the words in the layout.
Will show you how to proceed in the production process. We also discuss some of the physical aspects of design. The most crucial topic in the creation of printed products is colour. This is an essential part of the design process. It affects how images are transmitted to the eyes, how colours are perceived, and what makes something look different even though it’s the same colour. You should have printed something on your home printer only for it to look different on your computer screen. Highly detailed colour management systems can mitigate these differences.
Marks the beginning of creating printed output. This stage of the printing process is called prepress. Prepress is the stage where all design work is converted from a file on your computer to a form that can ‘print’ onto a surface. Imagine how many copies of a design you would need to create. This is an important step. If mistakes or production obstacles are not identified and overcome, the project could cost all involved, including the client, the printer, and the designer. This chapter covers pre-flight and imposition, separations, and plate making. It also discusses considerations for other printing and finishing processes.
