Catalogs may be considered an old-fashioned marketing tool, but research shows that they reach a larger audience than any other form of advertising. Print catalogs tailored to your specific audience can help you maximize their potential. It is when the content of the catalog is tailored to different customer groups rather than sending out the same design and offer to everyone. How personalizing your catalog can boost your brand’s awareness and bottom line.
It pays to be personal
Personalization is a key factor in the battle for customers’ attention. The print industry has noticed this trend. Personalizing large print orders used to be almost impossible, but thanks to new technology, businesses can mass produce customized products at an affordable cost.
Catalogs, for example, are popular printed items. 41% of Australians still prefer to consult catalogs for product pricing information. By tailoring your catalog to different demographics, you can ensure that your customers see more of what they enjoy. This should increase their purchase consideration and conversions.
Personalize your print catalog
The nature of your company heavily influences personalization, your marketing objectives, and how well-known you are to your target audience. Here are some different ways of doing it.
Location, location, location
Your audience may benefit from catalog content that is based on their location. It could be local offers, events, or free or discounted delivery. Or it could be products or services which have been popular in the area.
Demographics
It is important to tailor your catalog design to your target audience. Factors like age, income, and gender are all factors that can have a significant impact on purchasing decisions.
If you want to market higher-end items to an audience with high income, using a minimalistic design and better paper might be beneficial. Fewer items on a page will help you emphasize your product’s quality. If you are advertising a wider range at lower prices, then a smaller stock, more items per page, and special offers will convey the message.
Previous purchases and preferences
You can customize your messages, visuals, and content based on the data you have collected about previous purchases. Avoid showing them products they have already purchased. For example, if someone bought a blue shirt a few months ago, they will unlikely buy that item again. Try showing them items that are similar or complementary.
A personalized catalog can be a great way to increase the profitability and relevance of a popular marketing channel. Why not customize yours today?
