Four steps to success
You want to make a brochure but need to figure out how. There are many things to think about when designing brochures. It can be nerve-racking to lead a project, especially if it’s your first time. Don’t worry; we’ll provide you with a crash course in this article.
There’s no doubt that much business-related information is now shared online. However, getting your ideas in the hands of the right people (or on folders, boards, or bags) is still a valuable addition to any marketing campaign.
How do you create a brochure exactly?
Choose your call to Action (CTA)
It’s essential to decide on the call to action first. We recommend that you choose on the call to move first.
An example of a call to action is:
Contacting a consultant via telephone
Subscribe to your service online
Explore your product range further
Your reader’s journey to reach the CTA will be different for each of these CTAs. The CTA should guide all design and copy decisions, regardless of whether you are outsourcing the design to a professional or creating the brochure yourself.
Select your brochure size, layout, and design
Next, you will need to choose the size and design of your brochure. There are four different sizes available:
A4 brochures
A5 brochures
A6 brochures
DL brochures
Every size is available in different brochure folds.
Two factors will determine the best size and folding for your brochure:
What information do you need to communicate?
What your readers are likely to do with that information
Bi-fold brochures are perfect for campaigns that require little information, such as announcing a new product or price list to existing customers. For more substantial campaigns, we suggest a trifold or accordion-fold brochure. These options allow you to include more information or copy in each section.
Start by creating a list with all the main points you wish to include. One section is enough for each main point. Add space for the cover and additional resources, such as contact details. You can then determine how many areas you will need.
Read our article on what to include in your business brochure if you want a guide.
Create your brochure by writing and designing it
Printing marketing materials are tangible and connect your reader with your business. This has a downside: if your brochure’s quality could be better, your reader will likely assume the same for your products and company. So make sure that any copy is direct. Make sure to use solid headlines and natural language. Write your composition utilizing a tone consistent with your company’s personality.
When it comes to visual elements, ensure they align with the brand identity. Check your style guide before you begin designing or giving your graphic designer instructions.
Unlike online marketing, printing products allow you to express your brand values using print quality and paper stocks. You won’t use the best paper if you are a nonprofit. This could convey that you are extravagant in spending donors’ money.
If you are a luxury brand with expensive products, you will need a paper that reflects this status. If you cut corners on marketing, customers will assume you’ve also cut corners on the quality of your products.
You can order a sample brochure
A brochure sample can be a good idea if you have enough time. You can save money by getting a model to see how your brochure will appear. Selections allow you to understand the paper’s quality, font size, and print weight.
We recommend that you proofread your brochure’s copy, regardless of whether or not you ordered a sample. This should be done by someone not involved in the design process so that they can look at the brochure with a ‘fresh eye.’
