It is well-known that printed advertising has a lot of power. It is crucial to understand the importance of good design when designing materials. Also, how to create effective materials to optimize your marketing campaigns.
We’ve previously discussed making your print marketing stand out. This includes everything from choosing the right audience to personalizing your variable data with metallic inks to creatively using personalized text. We have never shared tips on creating truly effective print marketing materials.
Design is Important
Did you know how important your print marketing design is? But do you really have to spend so much time creating a good design?
These are the answers: Absolutely and extremely important!
Your audience will notice you first when you design anything, including print collateral, direct mailing materials, web pages, your logo, and any other design.
Your printed materials’ design will impact your audience in a positive or negative way, regardless of whether they are good or not.
Your Brand’s Face is Design
Print marketing is a great way to increase brand awareness by reaching out to your target audience in a tangible and physical manner. Your brand recognition can also be affected by the design of your printed marketing materials.
Your brand’s design is what communicates your message and gives you an advantage over your competitors. Good design makes your brand memorable. This is why printed marketing materials are so important.
Superior customer service and great products are key to your prospects and customers remembering your brand. Design is just as important. Your audience remembers your brand because of its unique layout and eye-catching colors.
Your printed materials are the face of your brand. It is crucial that your design remains consistent across all platforms. This means that your printed materials should have the same design style, whether it is traditional or modern, with realistic images or playful graphics. You also need to include your logo and company name so that your audience knows that you are the source of the marketing messages they receive.
Good Design vs. Bad Design
While grabbing the attention of viewers, a well-designed design can provide information about your brand.
It is important to think about how your design will relate to your content. Once you have collected the necessary information for your printed advertisement, it is time to determine how to create a connection between the content, the brand, the material, and the design.
Bad design is not related to the content or the brand, and can often be confusing or unappealing. Too much text on a small card, too many colors, and typefaces, or images that are too distracting or confusing can all be reasons for this.
Good design doesn’t overwhelm the viewer. It conveys the message clearly and concisely. Good design includes consistent branding and adequate negative space. It also features high-quality content and a style that draws the viewer in.
Every aspect of a design must be considered carefully, including the font, color, texture, layout, images, and other details. These are some ways to make your print marketing stand out.
Remember Your Valuable Brand
We talked about how your marketing materials are the face of your brand. It’s crucial to include elements of your brand in your design. This includes your logo and contact information. It also includes the URL of your website.
This is particularly important when you are trying to reach a new audience. Your brand’s message and design will be their first impression. You need to ensure that they can identify you and your brand in the future.
Get creative with copy and imagery
In our blog post about how to make print marketing stand out, we’ve discussed clear copy, concise headlines, strong calls-to-actions, and crisp images. These are all essential elements in creating successful print advertisements. It is important to remember that you have many options for how to lay out your text and images to make your print marketing stand apart.
You can use contrast fonts to make a statement or let an image go beyond the border. Remember that there are no laws in design. Text and images can be stretched off the page, and you can even type diagonally or curved lines. Your marketing message will stand out more than your competitors if it is clear, readable, and not confusing.
Keep it Minimal
Minimalism will help your brand project a clean and concise image. Minimalism is timeless and adds harmony to your brand’s image through its absence of color or contrasting images.
Your minimalist print design will capture your audience’s attention if your text and images are carefully placed.
Designing with negative space is crucial. It provides a path and balance for the eye to see all of your printed materials. If you feel that you have taken up too much space, you can make up the difference with a visually appealing pattern.
There are many patterns to choose from. You can choose a simple, clean design for your business cards, or a fun pattern using bright colors for your postcards.
Color and Contrast are Everything
If you are combining colors, make sure to include a palette that includes complementary and contrasting colors. Use dark text on lighter backgrounds, and light text on darker backgrounds.
Monochrome colors can be very effective and make your printed ads stand out. Monochrome colors may not always be a good choice, but printed advertisements pop in an extraordinary way. A monochrome design, such as the front cover of this newsletter in black and white, can create a compelling message that draws the reader to read on their own.
Make it a thought-provoking plan
It is easy to put your headline and image on your brochure design and then fill in the empty space. This is not how to approach your print marketing design. All designers around the globe follow one rule: Use a grid.
Grids can be used to organize your design platform content. Grids, according to Canva, a leader among graphic design platforms, make it easier and faster to design, while creating more appealing designs.
As we mentioned in tip #2, don’t be afraid of exploring outside the grid in some areas. To draw people in, you can keep a newsletter‘s copy organized within a grid and rotate the header.
Find a professional
These tips can help you create amazing marketing materials and printed advertisements that generate real results. Sometimes, however, you will need to seek out a professional. Professional graphic designers are experts in these areas and can create stunning designs that will appeal to your target audience. If you don’t have the budget or time, it might be worth hiring a professional.
A successful design will bring you success. So take the time to consider what makes your design unique and what your ultimate goal is. You can also browse our print design blogs or click the button below to download our free paper sample booklet. This will give you an idea of the different papers, coatings, and other options available when printing with conquest graphics.
