Stationery is for more than just employees, as many people believe. Branded stationery can entice customers and create curiosity about your brand. It can help build your brand and keep you at the forefront of people’s minds when it counts. Here’s how to take your stationery up a notch with eye-catching shapes and stunning finishes.
Customizing your stationery
Modern technology has almost no limit when it comes to stationery. From custom USBs to pens and notebooks with striking finishes, virtually nothing can be done. Why print the same thing over and over again? The smallest changes to your design, ink, or finishes can make a big difference in the look and feel of your stationery and how your customers perceive your brand.
Custom shapes and sizes
Stationery with custom-made shapes that match your brand can leave a lasting impact on recipients. Die-cutting is the technique that allows this. You can create custom shapes on anything from business cards to folders. These unique pieces stand out and show your prospects you are creative and value attention to detail.
Visual Aids
Adding images and graphics to your stationery is another way to make it more appealing. It is important to ensure that the visual aids you select align with your branding. It will support your brand messages and help draw attention to your product and business.
Stationery Varnishes
The paper is coated with a liquid protective layer, such as UV, matte, or gloss varnishes. This creates a smooth, even texture. You can use spot varnish to highlight specific sections of your design. This is common on business cards and letterheads.
Stationery Lamination (Matte/Gloss)
Laminations have a thin protective layer that provides a water-resistant, smooth finish. Matte finishes can give a high-end look. High-gloss surfaces create a sleek, modern appearance. Lamination can be a simple and effective way to improve presentation folders and report covers.
Print Finishes
Why not experiment with new combinations of inks and papers? Using a different paper stock can enhance the contrasts of color and texture. Combining matte paper with white typography can give your black-and-white prints a contemporary feel. Try a metallic foil printed on a moon-gray stock for a more flashy look.
Edge Painting
Edge painting, unlike bleed (where the ink runs down the page), is when you spray ink around the edge of your printed piece. Adding ink to thicker items such as books, posters, or business cards is a great way. Try playing with different colors to get a more striking effect.
It’s easier than you think to transform your boring business stationery into something brilliant. You just need to embrace your unique brand and let the creativity flow.
