What does the psychology of color and advertising mean for your poster design
Color psychology affects us every day, whether we know it or not. The colors in a poster are often why you’re drawn to it and take action.
You can use this to your advantage when designing your posters. It’s good to know that color psychology has been thoroughly researched, and you can use this information to select the right colors for your marketing.
This article will explain the psychology of color and how to use it in poster design.
Color wheel 101
The base of the color wheel is red, yellow, and blue. Secondary colors are created by mixing two primary colors in equal quantities to produce orange, purple, and green.
The tertiary colors are created by mixing two primary colors in different amounts. One part blue and two parts red).
There are also shades, tints, and tones. When you add black, white, or grey to a pure color, these are the results.
You can also find cool colors, such as blue and green, in the wheel of colors.
It is an excellent tool to help you choose colors. You can choose complementary or contrasting colors depending on your goal.
First, you must understand the psychology of it all.
The Psychology of Colors
Different colors trigger different emotions. Individual experiences also affect these responses so that they may differ for everyone. However, some well-accepted, standard connections exist between the different colors and moods they evoke.
Included are:
Blue is a symbol of trust, serenity, and loyalty.
Red: Passion, vitality, and sensuality.
Yellow: joy, positivity, warmth, and creativity.
Pink: romance, femininity, and tranquillity. Happiness, compassion, and happiness.
Black – power, strength, and elegance. Mystery, drama, and mystery.
Orange: Confidence, success, warmth, and fun
Green: harmony, healing, and tranquility. Growth, balance, and growth.
Purple: luxury, ambition, and wealth
Brown: comfort, reliability, and trustworthiness.
White: purity, simplicity, and equality
Choose the right colors for your poster designs
There needs to be more than choosing the colors to evoke the emotions you wish to convey. It would help if you found a balance between the different colors of the color wheel and the psychology behind them. This is easier than it seems.
Begin by thinking of the messages that you wish to convey. A high-contrast color combination will help to make a message pop. To achieve this, choose colors opposite one another on the color wheel. If you prefer a balanced design, choose complementary colors next to each other on a color wheel.
Consider how colors can affect the readability of the fonts that you select. Avoid using yellow text against a white backdrop.
Less is more in most cases, whether it’s design or anything else. Sometimes, a rainbow of colors in the invention may be appropriate. If you choose one of the more giant posters and have more room to work with, it is best to stick to two or three colors. Start with the colors of your brand or the Pantone Color of the Year. This is selected to reflect global culture.
We need to find out which colors to use for your poster design. We’re here to assist you if needed. The SNAP Centre in your locality has designers who can help you to make the most out of color psychology.
Posters made easy with SNAP
SNAP has been in the printing industry for over 120 years. We are experts in advertising and colors.
You can easily design and print posters to meet your marketing needs. For more experienced designers, we offer DIY options, including our Canva Integration. You can also use our design experts to master color and emotion.
Once your design is complete, you can order posters to be picked up at one of our Snap Centres in Australia or have them delivered. This is as simple as it gets.
