The Pantone Colour for 2023, Viva Magenta, has been revealed. Its code is Pantone 18-1750. This vibrant pinkish-red could be perfect for your next design or print project.
We’ll look at why this color was chosen, the origins and purposes of Pantone’s Colours of the Year, and how to use this trendy color in your business.
Why was Viva Magenta chosen
Pantone describes Viva Magenta’s unconventional color as “a color for an unusual time.” Viva Magenta is a vibrant, audacious, and rebellious color that brings much more exuberant energy than previous years’ colors.
This new color is meant to give a feeling of authenticity and naturalness in an increasingly technological world. Viva Magenta was inspired by the red cochineal insect, a native of Mexico and South America that has been used for centuries as a dye. The vivid color of this beetle has been used for centuries in dyeing techniques and modern cosmetics.
Viva Magenta’s boldness, inclusiveness, and joy could make it a great addition to your graphic design, printing, and packaging in 2023.
What is Pantone color
Pantone colors are a great way to match and communicate colors. They have been around since 1963, when the Pantone Color Institute created the first standardized color reproduction scheme, the Pantone Matching System.
The Pantone Matching System
Pantone Matching System allows designers, manufacturers, and printers to produce and classify color consistently. Designers of products or publications can use a printed Pantone card to request a specific Pantone color code and be assured that the paint will match the original. Pantone Matching System has been widely adopted and is now the go-to system for color matching in design, fashion, and textiles. Artists, designers, and product designers also use it.
Pantone Colour of The Year
Pantone’s first Colour of the Year was released in 2000. Since then, a new color has been released yearly to reflect cultural trends. It can take several months to complete the selection process. Pantone Color Institute considers many factors when choosing the color of the year. The Colour of the year both influences and anticipates social trends. As an example:
Classic Blue was the year’s color in 2020, offering a feeling of reliability and reassurance during the first year following the COVID-19 Pandemic.
In 2021, only two colors were: a solid, reliable Ultimate Gray and a yellow called Illuminating.
The color of 2022 was chosen as a periwinkle called Very Peri to inspire creativity and optimism.
Viva Magenta will bring joy, vitality, and wit to 2023.
What marketing trends are influenced by the color of the year
The Colour of the Year can forecast trends and influence marketing and manufacturing. This can be seen in everything from clothing to furniture to advertising and retail branding. Color has a powerful impact on consumer perception. One 2015 marketing study found that 85% of respondents said color influenced their purchase decisions. The color of the year can comfort, inspire and persuade.
We expect to see Viva Magenta creeping into various marketing and product designs by 2023. This color is already used in collaborations for smartphones, wallpaper, shoes, and art.
How can your business incorporate the Colour of the Year
You can use Viva Magenta to brighten your brochures, flyers, packaging, or your retail marketing and corporate branding.
Viva Magenta’s use will be determined by the color format best suited to your business. Online tools allow you to convert Pantone 18-1750 into other color formats. However, the result may differ. You could get a close match by:
Hex code #BB2649
RGB: 187, 38, 73
CMYK: 20%, 98%, 65%, 07%
This year’s color has its hashtag. #COY2023 will help you find inspiration and discover how other brands use Viva Magenta.
Designing with Pantone colors: Tips and tricks
PantoneConnect can be used for color conversion and to create palettes. There are a variety of online color converter tools.
Pantone released seven complementary shades in the #magentaverse, including:
To make your design stand out, teal, mint, or cadmium are complementary colors that contrast nicely with Viva magenta.
Remember that the Pantone Colour of the Year is not mandatory. This can be an excellent way to inject fun and energy into your product, branding, or packaging. Be sure to consider the psychology behind colors and the message you want to convey to your clients or customers.
You can find help in color and design
Pantone colors and color matching are complicated areas. You may have a specific idea but must figure out how to implement it.
Snap can help you with any printing service. Snap Print-Design powered by Canva offers a fully integrated solution for design-to-print 24/7. You can also request graphic design services through our Snap graphic designers. We can help with special printing needs such as Pantone matching and embossing.
