Print marketing can be a powerful tool to enhance your digital marketing efforts. Many companies depend heavily on printing to promote their products. These seven print marketing benefits will help you harness the power of print to market your business in an entirely new way.
Seven print marketing benefits
Print is tangible. Customers can now hold printed marketing in their hands, unlike digital ads. Consumer decision-making is influenced by the tactile qualities of paper, such as its texture and weight.
Print can be used on mobile. Mobile printing allows customers to take their business cards, brochures, and catalogs anywhere. This makes it easy for prospects to carry your message and contact information.
Print provides exceptional targeting. Direct mail marketing allows you to target specific geographic areas or people similar to your audience.
Print can also be saved. Consumers will save printed materials if they have value and can reach you later.
Trust is built through print marketing. A survey found that 82% of Internet users trust printed marketing ads when making purchasing decisions. Print is still the most trusted type of ad and lends credibility to your company.
Print has an excellent response rate. PrintIsBig.com reports that direct mail was a popular medium for advertising. In 2015, it cost $167 per person and generated $2,095 – a 1,255% return.
Print shines a spotlight on your business. Many people use ad-blocking software to block ads from their email inboxes, websites, and social media platforms. Print is all about your business. Consumers aren’t distracted by other ads when they have your printed materials.
Print-to-digital marketing can increase awareness and sales
Both digital and print are powerful marketing tools, but when combined, the results can be significantly improved.
A postcard featuring a coupon code that can be used online
A brochure that includes a scanner that allows customers to view product demos from their mobile phones
A Sales Letter that includes a link to your Online Chat
Retail packaging encourages customers to subscribe to your email or follow you on Social Media. Customers also get the promise of future deals.
It’s possible to do the reverse. You can also have visitors to your website fill out a form to get your brochure or print catalog via direct mail. This will allow you to collect their email addresses for follow-up marketing. Additionally, your promotional materials will be directly delivered to potential customers who request them – otherwise known as qualified leads.
Next steps in print marketing
Print marketing can be a powerful tool to promote your business when used with digital marketing. Here are some suggestions.
Choose your print strategy
Choose the right print marketing tool for your company. Consider:
What print products are most popular with your target audience?
Which one will you use to promote your business? Catalogs work best for retailers, but brochures are more popular with service businesses.
How do you distribute your printed marketing tools?
What print products are most suitable for your budget?
Print and design
Transform your vision into concrete tools with the following:
Write compelling copy that includes benefits and clear calls to action. Check to see if your printing company offers to copywrite.
Develop a design that attracts attention and highlights your benefits. If you are not a designer, your printer can create your design for free.
Choose a paper stock matching your branding (your printer can assist).
TIP! Always obtain proof before you sign off on your artwork. To avoid costly errors, an explanation will show you exactly how the final piece will look.
Distribute your printed marketing
Postcards, sales letters, and direct mail are all options. You can also ship (such as with promotional items or apparel)
Public postings such as flyers or banners
Door-to-door, such as door hangers
In-person leave-behinds
TIP: Measure Marketing Results
