When we talk about franchises, we think of American fast food chains like Subway, Mcdonald’s and Starbucks. The UK franchise market has grown by an incredible 10% in the past four years, which means that the industry contributes more than PS15 billion to the UK’s economy.
Research shows that the UK Franchise Industry is virtually immune to the recession. This has resulted in local economic growth, with more than 44,000 franchises on our high streets. These franchises employ an amazing 621,000 people.
A franchise can transform your work/life balance. Over half of those who start their own business choose to do so rather than trying to invent their ideas, which is often riskier.
Many franchisors are now considering expanding their reach overseas, as UK franchise growth is at an all-time high.
This infographic focuses on franchise businesses’ positive economic impact on the economy and the people who run them.
We support UK franchise industry leaders in growing their franchise businesses.
You can learn more about Proactive’s role in franchise marketing and growth by visiting our franchise groups’ webpage. There is a great video that shows how we can help.
Cliff Lay, our franchise expert, should be consulted to discuss the issues in your franchise and how we can help. It’s free!
You can also book an online demonstration of our web-to-print service. We will show you how we save time and money and help you grow your franchise business.
Consistency in your brand will help you attract new customers and franchisees.
Franchise brand consistency ensures a consistent marketing message among all franchise partners. It also helps to maintain a strong brand image. This applies to your company’s products as well as your services. This is what differentiates you from the competition.
Each franchisee has a unique background and experience. To ensure that your marketing efforts are consistent with the brand, ensure they get the best training in marketing best practices.
Protecting franchisees is hard. Franchisees may have their ideas about how to expand their business.
While it is important to maintain control of the brand, you should give your franchisees freedom to design their advertising collateral to match the company’s identity.
Franchisees will only order brand-compliant marketing materials if they can do it easily. They will seek out other sources if there are delays in delivery or processing. Franchisees will never resort to photocopies of colour from the copy shop or something they create in Word and print on their office printer.
Comprehensive reporting provides insight into the marketing activities of franchisees and highlights any gaps in compliance. Your report will show which branches have ordered a low number of packs, or worse if all franchise partners must issue new customers with the same pack.
It cannot be easy to balance the need for brand control and franchisee autonomy. Download the WhitePaper to learn how web-to-print can make it easier for you and your franchisees to manage business identity.
