Businesses that want to succeed in franchise marketing can make their lives easier with the help of new technology. Cloud technology, mobile apps and increased connectivity allow franchisors to spend more time promoting their business and less time supporting and training their franchisees.
You can also stay ahead of your competition by staying current with the latest technologies. These are just a few ways businesses can digitally empower franchise marketers.
Web-to-print
To protect their brand image, franchisors can use web-to-print management solutions. This allows them to manage how franchisees create, distribute and tailor marketing materials for their brands and campaigns. Franchisees have immediate access to predesigned marketing materials that you offer via web-to-print management software. These materials include flyers, business cards, letterheads, brochures, and letterheads. However, they also include other marketing materials like banner stands, presentation folders, promotional items, and banners. Franchisees can order the items they require and add personalization (business address or contact details) while maintaining the brand values of their business.
Digital printing quality enhanced.
Digital printing quality has improved so franchisees can order print materials in quantities that suit their needs. Franchisees can order smaller quantities to help manage their budgets, promote the business and not compromise the brand’s values. As you have no control over the quality, fonts and colour of your franchisees’ printing services, it is best not to allow them to use cheaper (or less expensive) printing companies. In the worst case, you can print your collateral yourself. Franchisees can order their franchise marketing collateral online, but they must follow certain guidelines.
Print efficiency increased
Digital printing quality has improved, but so have new production methods. They have also simplified the process of printing marketing material. Automated marketing collateral can be more cost-effective than ever. Your printed marketing materials will reach your customer directly, minimizing waste and any negative effects on the environment. This saves time, money, as well as the environment.
Online email marketing
It is becoming more important to convert as many website visitors into buyers as possible. Many companies fail to do this and don’t follow up with customers they have worked hard for. Multisite and franchise businesses will benefit greatly from an online system that sends predesigned emails. Franchisees have the option to upload their mailing lists. This allows you to ensure that your messages remain consistent and on-brand.
These are just some technological advances changing the franchisor business marketing world. Most likely, the franchise market’s winners will not be those who adopt them first but those who use them best.
