COVID-19 had a profound impact on the October marketing plan. What can businesses do to stay in touch with customers and increase brand awareness as they navigate this new reality? Consider the changes you need to make to your annual marketing strategy and adjust. This blog will give you 15 ideas for your October marketing strategy.
Consider these ideas as a starting point and think about what you can do to improve your company’s marketing strategy, even during COVID-19.
Get together for a cause.
To promote a cause-based non-profit, team up with them on flyers, posters and direct mail marketing campaigns. This will allow you to gain access and help brand your company. October is Adopt a Shelter Dog Month. Breast Cancer Awareness Month. National Diabetes Month. . Take into account
Stick a sticker to your car
To start a campaign of awareness, print stickers that feature your brand. These stickers can also be easily sent with shipments to customers.
Sponsor a virtual event
Sponsor virtual or online events in your area or nationwide to support special causes, such as Halloween. Sponsor events for your company to promote your brand. Participants will receive your brochure, coupon or business card in their marketing materials.
Placards can be placed at busy intersections.
Vinyl banners can be printed cheaply, so look for opportunities to place vinyl banners at busy intersections.
Use postcards for direct mailers
Postcards are very affordable and can be used to reach a targeted audience.
Black Friday Sale: “Early Bird”
Black Friday is still some time away, but you can make an “early bird” Black Friday sale. This will allow customers to purchase online or in-store at incredible prices (if your state follows COVID-19 health guidelines).
Place your business somewhere special.
Use October’s Halloween theme as a marketing tool.
Print-to-mobile marketing is an option.
You can create a or Augmented Reality campaign if you haven’t already. Customers can point their phones at posters, brochures or flyers to receive special content and discounts.
Mail out door hangers
Post door hangers in a targeted area to reach new and old customers.
A terrible storefront
You can get in the Halloween spirit by opening a storefront that grabs attention.
Print calendars
Marketing calendars can be used all year round. So customers can see your calendar first, send it out in October. So they can use it immediately, including the last three months.
Print some spooky business cards
A custom business card for Halloween can help you make your brand stand out.
Magnets for printing
Use magnets that feature sports schedules and calendars to ensure your brand is prominently displayed all year.
Send greeting cards
Send the perfect spooky message in an unexpected but appreciated Halloween greeting card (and a special offer).
