Major companies love the 3 color combination because it is easy to use and has a great visual appeal. A brochure that uses only three colors is easy to design and keep on point. This design principle can be applied to a logo with 3 colors or any other 3 color design that you use for direct mail materials and swag.
What is your objective?
Let’s first focus on your goals before we get into design. What are you hoping to achieve with this brochure? What message do you want to convey? What message do you want? What are your ultimate goals? These questions will guide your style and make the design process easy. Your brochure will remain consistent with your brand’s message.
Get to Know Your Audience
When designing your brochure, remember to consider your target audience. Do you want this brochure to be used by your regular clientele? Or is it intended for a sub-group of clients? What are their needs? Are there any issues? Your pitch will be designed with your audience in your mind.
Your Brochure Color Scheme
Colors can make or break your brochure’s effectiveness. You can make your brochure more effective by choosing the right colors.
What is Your Brand Personality?
Choose colors that best represent the mood of your company when choosing colors.
What does this mean? What does that mean? What is the color of your logo? This exercise can help you determine if your company has branded colors. If your company already has a primary branded color, you can use this tutorial to update your look.
Write down the best adjective to describe your company. Are you energetic? What about being passionate? Rugged? Are you strong or suave? Intelligent or youthful?
Once you have it written down, compare your adjective with the chart below:
The word closest to your word, and the color it is associated with, are the words. This color will be your main color.
Choose from two complementary colors and then a neutral for your paired colors. You may be wondering what a complementary color is.
The Basics (A Very Quick Instruction)
There are three kinds of colors: primary, secondary and tertiary. Primary colors include red, yellow and blue, while secondary colors are created by blending primary colors (in this instance, orange, green and purple). Tertiary colors are a blend of primary and secondary colors. They have two-word names like red-orange or yellow-green, or blue-purple.
Complementary colors (sometimes called contrasting colors) are opposite each other on a color wheel. Red and green are two examples.
You can also categorize colors as either warm or cool. Warm colors have red undertones, while cool colors have blue. Warm colors can feel welcoming, while cool colors can be soothing. Your brochures will be more appealing if they match the colors of your campaign.
Let’s now return to your choices. Let’s take, for instance, that your company’s name was “enthusiastic”, and you chose orange as your primary color (a popular choice!
Take a look at The Basics (A Very Quick Trick) section to find your complementary colors. The complimentary colors are opposite the ones you have chosen. In this example, the contrasting colors would be blue-violet, blue-green or blue-violet.
That was simple! Is that it? …no? Oh, right.
Keep in mind the warm and cool colors. The primary colors (red, yellow and blue) are in a triangle. All of the blue colors end on one side, while all of those red ends up on the opposite. Yellow and purple act as a DMZ. You can see the difference between cool and warm. Are you looking for a warm and friendly color scheme? Orange and blue-violet are great choices. You can also go cool and upbeat using blue-green and orange.
Your neutral color is the last thing you should do. While orange and blue can pop, you don’t want them too dominant. A neutral tone offers some visual relief. You can choose a neutral (which is usually white, gray or black) that complements your main color.
Restrict Your Fonts
It can be easy to get overwhelmed by all the options available. You want to draw your audience in, not overwhelm them. You can choose something bright and fun or even more complex fonts, but keep them for banners and headlines. You can balance them with more traditional fonts for the body. Also, remember to use dark colors over light colors or vice versa when choosing fonts.
What’s your point?
It can be easy for you to lose your message when so many balls are in play. Your headlines can be used as guidelines to keep the design process on track. To keep your goal in mind, base them on your goals. Keep your eyes on the prize and your audience in mind. Do not get lost in the shuffle of information. It doesn’t matter how important the information is; boring your audience could lose interest. Keep acronyms and long sentences to a minimum. Could you keep it simple and to the point? Keep the momentum going with short sentences. Keep in mind that brevity is the soul and soul of wit.
