Sometimes, you might not realize it yet, but you might already be committing some fatal mistakes in your booklet printing or catalog printing. Even as a professional, there will always be times when one forgets a few of the key essential habits and decisions that will ensure a good and high quality booklet printing product. In this tutorial lesson about catalog and booklet printing, I will teach you about a few common but fatal mistakes than can lead your booklet designs and production astray. By knowing about all these fatal mistakes, you should be able to side step them once you print your own catalogs and color booklets. So make sure you read carefully and learn from these errors.
1. Cheap covers – It can really be tempting to save a lot of money in booklet printing. One of the easiest things to cut of course is the quality of the covers. The cover for booklets and catalogs can simple be converted to the standard paper that is similar to the paper material on the inside pages. Now, while this does cheapen the booklet printing costs considerably, it also weakens the booklet’s material integrity overall. What this means is that the booklets and catalogs will be a bit weaker and more prone to deterioration. Their lifespan as a printed medium will be shortened severely, hampering its ability to function for its goal. That is why it is hardly worth it to cheapen your covers. If you are really serious about catalog printing and booklet printing, you will always want to maintain better quality booklet covers to make sure that those prints can do their job well for a significantly long amount of time.
2. Cheap binding – Related to the mistake of cheap covers is cheap binding. Many developers of booklets try to actually lessen their printing costs by going cheap with the binding. So instead of using perfect binding methods or more stable stitched types of binding, they go for the simplest and cheapest types like staple binding. Now, there is merit to going for cheap binding methods really. However you should remember that cheap binding means a shorter lifespan for your color booklets and custom catalogs. If you are planning for a longer marketing campaign or sales a campaign with these prints, those cheap binding methods will only work against you as your booklets and catalogs won’t look good enough in the span of time given to them. So make sure that you don’t choose cheap binding methods for your booklet printing.
3. Text Centred content – Also, some people can actually get carried away with their booklet content. More specifically, others may develop catalogs and booklets with TOO MUCH content that most pages are actually filled with only those Text information. When this happens, the appeal of the custom booklet or catalog is diminished because it will look too daunting to read. Nobody wants to spend time reading whole blocks of pure text in a custom booklet or catalog unless it is fiction. That is why you should always aim to have a balance of text and images on each page of your booklets to make them more interesting.
4. No colors – Of course, color printing is an important and essential component in developing booklets and catalogs. While some may be tempted to print with no colors to lessen booklet printing costs, this is a major mistake since most people will find the prints less impressive and less engaging. Your booklets and catalogs will have a hard time competing with other types of marketing prints without attractive colors, so it is better to spend on color printing that will produce results than non color printing that has a risky chance.
